The API is extremely flexible and the features are only limited by the tool businesses integrate with or create. The WhatsApp Business API allows developers to build tools that remove these limitations and add features to extend the functionality of WhatsApp. The API was launched after WhatsApp realized that businesses with larger teams were unable to leverage the Business app due to the 2 active sessions limitation. The WhatsApp Business API was created with the needs of medium to large businesses in mind and can be accessed by requesting access from WhatsApp or by signing up with an API provider. The WhatsApp Business app solved their problems and helped business owners create complete business profiles, display working hours, showcase their product catalog, link back to their website and even set up automated welcome and away messages. Businesses were using WhatsApp to communicate with customers but the app didn’t have the right features to do so effectively. It was created to solve an untapped need in the market. WhatsApp Business is a free to download app available on Android and iPhone, and is built with the small business owner in mind.
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